Project one liner
Active Minds Rebrand. Tasked with re-designing the visual identity of a chosen non-profit organization to enhance brand recognition and effectively communicate their mission and impact.
What tools and skills were involved
I utilized the Adobe Creative Suite to design and develop Active Minds' brand identity. I was able to emphasize my strengths and proficiency in using Illustrator, Photoshop, and InDesign.
The context
This project was completed as a part of my Intermediate Visual Communication Design course. The course developed my understanding of how to build a brand and communicate a company's values, personality, and message. It allowed me to explore concepts of mark design, typography, color theory, and the process of branding guidelines. Brand identity and mark design is what I am most passionate about in design.
Process
Final Outcome
